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Pick a base color or upload an image
Analyzing color theory...
Calculating harmonies
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Create beautiful color palettes for your brand or design. Generate from a base color or extract from an image. Export as CSS or HEX.
Pick a base color or upload an image
Color is one of the most powerful elements of brand identity — it triggers emotions, builds recognition, and communicates your brand's personality before a customer reads a single word. This free color palette generator creates harmonious palettes based on proven color theory, with six scheme types and full support for extracting dominant colors directly from any image.
Every palette comes with instant CSS variables, HEX codes, and Tailwind config — ready to paste directly into your project. No account, no watermarks, no limits.
Need to match the colors of a photo, product, or inspiration board? Switch to From Image mode and drop in any JPG or PNG. The tool scans the pixel data and returns the most dominant colors — a fast, accurate way to extract a color palette from an image without installing any software.
This is especially useful for:
🖼️ Brand photography — pull palette colors from a hero image to keep your website and marketing materials consistent.
🛍️ Product design — extract tones from a product photo to build a matching website color scheme.
🎨 Mood boards — upload an inspiration image and instantly get the HEX codes behind it.
Choosing the right website color scheme is one of the most impactful decisions in web design. A strong scheme creates visual hierarchy, improves readability, and reinforces your brand at every touchpoint. This website color scheme generator gives you six theory-backed options — from clean monochromatics to vibrant triadics — so you can test directions quickly and pick with confidence.
Once you generate a palette, copy the CSS variables block and drop it straight into your :root {} stylesheet. Your entire site theme is a paste away.
Consistent brand colors build trust. Whether you're launching a startup, refreshing a small business identity, or designing for a client, this brand color palette generator helps you establish a cohesive set of colors that work across your logo, website, social media, and print materials.
Start with your primary brand color — the HEX or color picker — and choose a scheme that fits your brand personality. Analogous schemes feel approachable and natural; complementary schemes are bold and high-contrast; monochromatic schemes communicate professionalism and simplicity. Generate, adjust, and export in seconds.
For a professional, clean look: monochromatic. For a vibrant brand: complementary or triadic. For a natural, approachable feel: analogous. When in doubt, start with analogous and adjust from there.
Yes. Switch to "From Image" mode and upload any JPG or PNG. The tool scans pixel data and returns the most dominant colors using a color quantization algorithm — great for matching a brand photo or mood board.
Generate a palette, then click the CSS tab in the export panel and copy the variables block. Paste it into your stylesheet's :root {} selector and reference them anywhere with var(--color-1), var(--color-2), etc.
Copy the CSS export and paste it inside a :root {} block in your stylesheet. Then reference the variables anywhere: color: var(--color-1);
Absolutely. Enter your primary brand color as the base, pick a scheme that fits your brand personality, and export the palette as HEX codes or CSS variables. It works great for building a consistent identity across logos, websites, and social media.
Yes — 100% free, no signup, no limits. Generate and export as many palettes as you need.
Part of the Kroell Digital free tools hub. Also try the Social Media Resizer and Favicon Generator.
Need a full brand identity or website? Get a free audit.