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Calculate your ideal hourly rate and project pricing based on income goals, expenses, tax, and billable hours. For designers, developers, and marketers.
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Most freelancers undercharge because they calculate their rate wrong — dividing desired income by 40 hours a week and ignoring taxes, expenses, vacation time, and the fact that most freelancers only bill 50–60% of their working hours. This freelancer rate calculator accounts for all of it and gives you an hourly rate and project pricing that actually covers your life.
Enter the annual take-home income you want to earn — after taxes. This is your target, not your gross. Most freelancers set this at 1.5–2× what they earned in their last salaried job, to account for the lack of benefits, PTO, and retirement contributions.
Include all business expenses: software, equipment, insurance, coworking space, accountant fees. Then set your tax rate — US freelancers typically use 25–30%, Latin American freelancers 15–25%. The calculator grosses up your income requirement to include these costs.
This is the most common mistake in freelance rate calculation. You don't bill 40 hours a week — you bill 15–25. The rest goes to admin, client communication, proposals, and downtime. Use a conservative estimate: 20 hours/week is realistic for most freelancers.
Once you have your hourly rate, project pricing is: estimated hours × hourly rate × 1.20–1.25 buffer. The buffer covers scope changes, extra revisions, and the overhead of a fixed-price engagement. This tool calculates both your hourly rate and a set of sample project prices based on common hour blocks.
Add your desired take-home plus expenses plus taxes to get total annual revenue needed. Divide by actual billable hours per year. That is your minimum viable rate.
Most freelancers realistically bill 15–25 hours per week despite working 40+. The rest goes to admin, proposals, and client communication. Use a conservative estimate — 20 hours/week is a safe baseline.
US freelancers typically use 25–35%. Latin American freelancers typically use 15–25%. When in doubt, use a higher estimate to avoid underpaying.
For slow months, late-paying clients, unexpected expenses, and savings. A 20% buffer means you can have one slow month out of five without going into the red.
Yes — 100% free, no signup, no limits.
Freelance designer rates range from $25/hour for beginners to $150+/hour for experienced specialists. Use this calculator to find your personal minimum viable rate based on your actual costs, then research market rates in your niche to position above that floor.
Freelance developer rates range from $40/hour to $200+/hour depending on stack, experience, and market. Your minimum viable rate (from this calculator) is the floor — your actual rate should reflect the market value of your skills above that floor.
Estimated hours × hourly rate × buffer (1.20–1.25). For example: 10 hours × $80/hour × 1.25 = $1,000. The buffer covers scope changes, revisions, and communication. This calculator shows your hourly rate; multiply by estimated hours to build project quotes.
Part of the Kroell Digital free tools hub. Also try the Free Invoice Generator to send professional invoices once you know your rate.
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